Volkswagen - Children's Day 2025

Fandom starts young. With every sketch, game, and toy car that sparks a lifelong obsession. So this Children’s Day, we took a trip down memory lane to that feeling. That feeling when we first fell in love with the drive long before we knew what it meant. We expanded this campaign across social media, radio spots, Spotify ads and an employee-centric DVC for Linkedin.

The campaign achieved organic 10M views, 100k+ likes and 1.5K+ shares while garnering 12 media mentions in publications like Adgully, IMPACT, Afaqs, including coverage in 2 APAC publications. The Campaign was featured in Children’s Day campaign roundups by Social Samosa and Media News4U.