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Play with Oreo Pokémon

PROJECT TYPE

2025 - Integrated Brand Campaign

CLIENT

Cadbury Oreo | Mondelez India

AGENCY

Wavemaker India

Oreo, the world’s most favourite cookie, teams up with the iconic Pokémon franchise in probably the biggest playful pop-culture crossover to bring you a one-of-a-kind, limited-edition pack – the Oreo Pokémon Pack & The Oreo Yellow limited edition Pikachu Pack. This exciting collaboration marked the first official Pokémon cookie partnership in India.

With each Oreo Pokémon Pack, India didn’t just collect cookies, but opportunities to win! By visiting our microsite, fans could scan their collected Oreo Pokémon cookies and unlock exciting prizes. The grand prize? A trip to Japan, for those who manage to collect and scan all 16 Oreo Pokémon cookies.

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