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Nivea India - Nivea Soft Fresh Batch Hunt Edition 2
PROJECT TYPE
Branded IP
CLIENT
Nivea India
AGENCY
Sharechat
The first sponsored exclusive IP we onboarded on the app.
NIVEA Fresh Batch Hunt Edition 2 was the first-ever Moj digital talent hunt that provided a stage for young and aspiring college girls to showcase their talent and become NIVEA influencers.
We conceptualized challenges over 60 days across four brand personas - Fashionista, Entertainer, Sporty, and Smarty and rolled it out in seven different languages – English, Hindi, Bengali, Tamil, Telugu, Kannada, and Malayalam, reaching diverse Indian users.
The cherry on the cake was that this edition witnessed a whopping 120,000+ female UGC participation entries - 6X entries more in comparison to the first edition, causing a viral stir amongst Gen-Z girls!
