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Bournvita #DForDreams
PROJECT TYPE
2024 Vitamin D Brand Campaign
CLIENT
Cadbury Bournvita | Mondelez India
AGENCY
Wavemaker India
AWARDS 🏆
M&M Global Awards 2025 – Gold – Technology
Smarties 2025 India – Gold – Personalization
Smarties 2025 India – Silver – AI Driven Creative Excellence
Smarties 2025 India – Bronze – AI Powered Audience Engagement
In today’s digital age, millions of Indian kids suffer from Vitamin D deficiency. To combat this, it is important for them to step into the sun and play outdoors so Bournvita launched #DForDreams wherein any child can get personalised cricket training from the cricketing legend, Rahul Dravid and AI by stepping out in the sun. The campaign aims at encouraging children to spend more time in sunlight to achieve their Vitamin D needs and become champions of tomorrow.
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